ABOUT US

At Covenant & Country, we’re more than a clothing brand — we’re a statement of who we are and what we stand for.
Built on faith, grit, and the unbreakable spirit of the American worker, every stitch we make honors the ones who still believe in God, freedom, and hard work.

We’re family-owned and operated out of rural Southwest Virginia — a family of twelve strong.
This brand was born from our own story: a laid-off, injured coal miner and a school teacher who refused to give up on faith, family, or the American dream. Out of that struggle came a mission — to build something real, honest, and rooted in purpose.

We don’t follow trends. We follow conviction.
Our gear is made for the blue-collar backbone of this nation — the ones who get up before sunrise, chase purpose over comfort, and live by a simple code: Stand tall. Speak truth. Never bow.

Every design carries the marks of that conviction — rugged lines, distressed detail, and the strength of those who’ve earned their scars.

This isn’t fast fashion. It’s a covenant — a promise to never forget where we come from, and never compromise what we believe in.

Covenant & Country: Faith. Freedom. Family. Unapologetic American Grit.